Cat® phones announce six-figure TV marketing campaign to promote Cat B15 rugged smartphone
Exclusive Sky partnership kicks off on 17th February
LONDON; UK - February 12th 2014 - Cat® phones has partnered with Sky to deliver a one-month, high impact TV campaign, promoting the award-winning Cat B15 rugged smartphone. The six-figure deal promises significant mainstream airtime, with the schedule carefully selected to hit the key target audience of outdoor actives and construction workers.
Dave Floyd, Co-CEO of Bullitt Mobile Ltd said, “This is the first time we have advertised on British TV and we are very excited to see what response we get. We are delighted to be able to partner with Sky and this should enable us to reach new audiences and increase the awareness of Cat phones.”
The advert will debut on 17th February running until 16th March. Customers can purchase the Cat B15 directly from catphones.com/sky until 13th April.
The video can be viewed here: https://www.dropbox.com/s/ptgl4cfqtpells7/0337CAT_CATPhone_ONLINE_v01-2.mp4
Full Sky TV schedule:
About the Cat B15 rugged smartphone
• Designed to be the most progressive, durable and rugged device available on the market today:
o Ability to withstand a 1.8 metre drop
o Being submerged in up to one metre of water for 30 minutes
o Functionality to use the 4-inch multi-touch screen with wet fingers
o Dustproof and scratch resistant.
o Fully functional in temperatures between -20°c and 55°c
o Android (4.1 Jelly Bean) & dual core 1GHZ processor
o 5MP camera
Further details here: www.catphones.com/phones/b15-smartphone