New research reveals mobile users want phones to have a longer than average battery life
1 in 3 phone owners say that battery life is their biggest pet peeve. This is why Cat® ensures that its phones have a longer than average battery life
LONDON, U.K.– Nov. 28th, 2013 - Batteries running out, screens cracking and a lack of signal: new research released today shows what really frustrates us about our mobiles phones.
Battery life is our biggest gripe with 1 in 3 (37%) of phone owners saying it’s their number one problem. It’s significantly higher on the list of frustrations than patchy reception (14%) and high data charges (12%). A long-lasting battery is also the single most important feature desired in a new phone - for 71% of respondents - over and above internet access (57%) and a high spec camera (41%).
Surprisingly the majority of us chose our current mobile phones for ease of use; seven in ten (70%) of respondents rated this as an essential consideration, more important even than price (63%), look/design (49%) and brand (45%).
The research was carried out amongst 3,500 consumers across the UK, Germany, USA and the UAE for Bullitt Mobile Ltd., worldwide licensee of Cat® phones.
The report also revealed that many of us would like our mobiles to be more resilient and built to survive the knocks of everyday life: over a third (34%) of respondents had bought accessories to protect their phone from scratching, whilst almost the same number(29%) had bought gadgets to prevent damage by dropping or knocking.
Dave Floyd, co-CEO, Bullitt Mobile Ltd. commented: “Most mobile phones are simply not durable enough – and a lot of users are very unhappy about this.
Today’s hectic and varied lifestyles mean that people are demanding a lot more from their mobile phone. Whether it’s a smart phone or a basic feature phone, owners expect their devices to be easy to use, built to last and with a good battery life.”
“We carried out this research to gain a deeper understanding of what consumers want and have aimed to address those needs with our portfolio of Cat rugged mobile phones.”
The research revealed that a quarter of us rely on advice from friends, family and colleagues as the biggest influence on mobile phone purchase, closely followed by internet searches (21%) and review websites (20%).
Cat phones have longer than average battery life, are waterproof, impervious to dust, shockproof to at least 1.8m with strengthened and scratchproof glass and wet-finger tracking.The range includes android smart phones and feature phones.
For more information visit:www.catphones.com