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Sep 4 2014
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Press Releases
Cat® Launches the Cat® S50 Rugged Smartphone – Designed For the Outdoors
Written by: Cat Phones

Flagship handset designed for outdoor sports enthusiasts and workers who demand both high-end performance and protection from the elements

4th September 2014 — Cat Phones today announces the launch of the Cat® S50, a rugged, high-end 4G smartphone designed specifically to be used outdoors and in challenging environments, making it the perfect partner for extreme sports and outdoor working.

The S50 is waterproof and the screen can be used even with wet fingers. It’s scratch-resistant, dustproof and can withstand more than just a few bumps and scrapes. It also has a quad core (1.2Ghz) processor running the latest version of Android (KitKat) with access to Google Play meaning there is no compromise between performance and protection.

“Choosing a mobile phone suitable for outdoor pursuits has often meant making a compromise on either the functionality or the level of protection,” says Oliver Schulte, CEO of Cat Phones. “Not so with the S50, which offers all of the features of a high-end smartphone with the level of protection and durability that you’d expect from the Cat brand.”

Whether it’s being used on the slopes, on a bike, up a mountain or on a building site, the S50 copes with anything that’s thrown at it. No matter if it’s wet, cold, dusty or dirty, nothing compromises the S50’s high-end smartphone performance…not even a drop onto concrete.

The S50 is also the first Cat phone to be launched pre-loaded with the Cat Phones App Store of over 1000 hand picked apps. The curated collection - which includes both well known and widely used apps such as Skype and Endomondo to smaller niche but equally useful ones like CHECKD® - means Cat phone users don’t need to trawl through the 1.2 million apps on Google Play to find the one they want. The 1000 apps most relevant to their work and play are now one click away in the Cat Phones App Store.

Adds Schulte: “An active or outdoor lifestyle requires phones to be taken into environments that they’re not designed for. At Cat Phones we recognized the need for a mobile that was built to be a true companion to these activities and environments rather than being hidden away in a bag or wrapped up in a rucksack. The S50 is a phone that can always be at the centre of the action.” 

Complementing the durable design features, the S50 boasts performance enhancing audio technology for unparalleled sound performance developed by Waves, a recipient of a Technical GRAMMY Award®. This provides a better listening experienceeven outdoors,for everything from playing games, watching movies, listening to music or using online voice communication. 

Following on from the best-selling Cat B15Q rugged handset, the S50 boasts a faster processor, bigger screen, improved standby-time and improved imaging and connectivity capabilities including an 8MP camera and 4G compatibility. It is available in a range of colors including Forest and Slate, each one encased in shock absorbent rubber and will be priced at 499 USD / 479 Euros. 

S50 Specs

  • Android™ (4.4) KitKat
  • Waterproof with wet-finger tracking
  • IP67 certified dustproof
  • Mil Spec 810G
  • Scratch resistant
  • 4.7” Shatter resistant Gorilla® glass 3
  • 8MP camera with flash and HD video
  • 4G LTE
  • 16Hrs of talk-time
  • 8GB storage. Micro SD card support up to 64GB

For further information please visit www.catphones.com

Attendees at IFA are invited to visit the Cat phones booth 109, Hall 4.2 for a hands on experience with the new S50 device ahead of it hitting the shops.

*Battery door must be correctly fitted and all ports sealed securely. Waterproof to 1 M for 30 minutes.
www.cat.com / www.caterpillar.com © 2014 Caterpillar. All Rights Reserved. CAT, CATERPILLAR, BUILT FOR IT, their respective logos, "Caterpillar Yellow," the "Power Edge" trade dress as well as corporate and product identity used herein, are trademarks of Caterpillar and may not be used without permission. Bullitt Mobile Ltd, a licensee of Caterpillar Inc.
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