Bullitt Mobile Limited designs, manufactures, markets and sells consumer electronic devices under license from global brands, and operates websites associated with those products.

To make this Site work properly, and to distinguish you from other users of our Site, we sometimes place small data files called cookies on your computer or mobile device. This helps us to enhance your experience when you browse our Site, and also allows us to improve our Site.


A cookie is a small text file that we store on your browser or the hard drive of your computer or mobile device when you visit our Site. It enables our Site to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the Site or browse from one page to another.


We use cookies to collect information and store your online preferences including for the following purposes:

  • Your region, language and currency preferences
  • Any products you may have added to your cart
  • Facebook login status to populate ‘Like’ buttons
  • Details about your browsing session such as the device and operating system you’re using
  • Delivering content, including advertisements, relevant to your interests on and third-party sites.

If you have agreed (or not) to our use of cookies on our Site, Some videos embedded in our pages use a cookie to anonymously gather statistics on how you got there and what videos you visited.

The cookie-related information is not used to identify you personally. These cookies are not used for any purpose other than those described here.


Cookies can be classified as either ‘essential’ or ‘non-essential’.

Essential cookies

These are cookies which are strictly necessary for our website to be able to operate or to provide you with a service on our website which you have requested.

Non-essential cookies

These are cookies such as cookies used to analyse your behaviour on a website (‘analytical’ cookies) or cookies used to display advertisements to you (‘advertising’ cookies).


Cookies that are designed for purposes such as enhancing a website’s functionality. These are either not strictly essential for the website or functionality which you have requested to work, or are cookies which serve non-essential purposes in addition to their essential purpose.


Analytical (or performance) cookies track and gather data about what a user does on a website. These cookies are not essential for our website or its functionality to work.

Cookies are also classified as either ‘session’ or ‘persistent’, depending on how long they last after they are placed on your browser.

Session and Persistent cookies

Session cookies: last for as long as you keep your browser open. They expire when you close your browser.

Persistent cookies: expire at a fixed point in time or if you manually delete them from your browser, whichever occurs first.

Cookies are also classified as either ‘first party’ or ‘third party’.

First and third party cookies

First party cookies: these are cookies placed on your device by our website domain.

Third party cookies: these are cookies placed on your device by third party website domains. 

Cookies used on our website:

Provider Cookie names Type of Cookie Session or Permanent Purpose
First Party Session Temporary information of your session.
This information is needed to optimize
the speed of the website,
or used to provide Shopping Basket functionality.
Cookie information cookie_notice_accepted = forever First party Persistent This cookie is used by the privacy policy
to remember not to ask the user
to accept cookies again.
Google Tag Manager,

Google Adwords Conversion,

Google Analytics,
Adwords and Remarketing

GA Audiences First-party persistent


For more information about Google Analytics cookies,
please see help pages
and privacy policy of Google Inc. (Google) at:
Google Analytics is a web analytics service provided
by Google to help us analyze how users use the Website.
The information generated by the cookie about your use of the Website
(including your IP address) will be transmitted to
and stored by Google on servers in the United States.
In case of activation of the IP anonymization,
Google will truncate/anonymize the last octet of the IP address
for Member States of the European Union
as well as for other parties to the Agreement
on the European Economic Area.
Only in exceptional cases,
the full IP address is sent to and shortened
by Google servers in the USA. 
Google will not associate your IP address
with any other data held by Google.
Google has developed the Google Analytics opt-out browser add-on;
if you want to opt out of Google Analytics,
you can download and install the add-on for your web browser at:
Google Analytics _ga, _gat, _gid, utma, _utmb, _utmc, _utmz First Party Persistent These cookies, managed by Google Analytics and Google Adwords,
collect information about how visitors use our site.
We use the information to compile reports
and to help us improve the site. The cookies collect information in an anonymous form,
including the number of visitors to the site,
where visitors have come to the site from and the pages they visited.
Further information can be found in Google’s privacy policy:
To opt out of being tracked
by Google Analytics across all websites visit this page:
Crazy Egg The cookie is named is_returning 
and has a value of either 0 or 1.


First party session Crazy Egg sets a cookie to track whether a visitor is new or returning.
AddThis social sharing __atuvc Third-party Session This cookie is associated with the AddThis social sharing widget
which is commonly embedded in websites to enable visitors
to share content with a range of networking and sharing platforms.
It stores an updated page share count.
ZopIM __zlcmid, __zlcprivacy Third-party Session These cookies are managed by ZopIM,
who provide the technology behind our ‘live chat’ system.
The __zlcmid cookie allows you to continue a chat with us
as you view different pages on our site,
or if you come back to the site later.
If you choose to disable this service from the live chat window’s options menu
or the ‘ON’/’OFF’ switch above,
the __zlcprivacy cookie is set to remember that decision
and the __zlcmid cookie is deleted.
Facebook Pixel A number of cookies with various expiry dates,
please see Facebook’s privacy policy for details.
Third-party Session We use the Facebook pixel to measure the performance of our Facebook adverts.
Mailchimp goal Third-party Session With Mailchimp we analyze what and how you visit our webpage
after you’ve clicked on a link in our Newsletter.
More information at:
Wistia A number of cookies with various expiry dates,
please see Wistia’s privacy policy for details.
Third-party Session With Wistia we analyze how you watch our videos on our webpage.
More information at:
Youtube recently_watched_video_id_list


Third-party Session  YouTube can record the videos most recently watched by a particular browser.


Doubleclick Third-party persistent


For more information about what DoubleClick collects,
please visit:


Twitter advertising, Twitter Conversion Tracking,

Twitter analytics




persistent For more information about what Twitter collects
when you use Twitter buttons on our website
or visit pages on our Site that include these buttons,
please see:



Google Analytics cookies are classified as first party cookies as they are set by our website domain, although Google collects and processes information from our use of Google Analytics. To find out more about how Google handles information collected from Google Analytics, see Google Analytics’ privacy policy, which is available here

For information on how Google uses data from cookies it uses, click here

The following are some specific examples of Cookies we may use on our Site:


Information may also be collected through the use of “pixel tags,” also known as “clear GIFs” or “web beacons.” Pixel tags are small graphic images placed on certain pages of the Site or in certain emails from us. When you access these pages or emails, pixel tags generate a generic notice of that visit. They usually work in conjunction with cookies, registering when a particular computer visits a particular page. If you turn off cookies, the pixel tag will simply detect an anonymous website visit.

Third-party service providers may use cookies and pixel tags on our behalf to collect certain information.


Changing your browser settings

You can accept or reject some or all cookies (for example, blocking all third party cookies) by adjusting your browser settings. If you do not know how to do this, the links below set out information about how to change your browser settings for some of the most commonly used web browsers:

Some browsers, such as Chrome and Firefox, allow you to change your settings to browse in ‘incognito’ mode, limiting the amount of data placed on your machine and automatically deleting any persistent cookies placed on your device when you finish your browsing session. There are also many third party applications which you can add to your browser to block or manage cookies.

Google Analytics Opt-out Browser Add-on

You can opt out of Google Analytics tracking by installing the browser add-on which is available

Clearing existing cookies

To clear cookies that have previously been placed on your browser, you should select the option to clear your browsing history and ensure that the option to delete or clear cookies is included when you do so.

How to accept or reject cookies

There are a number of different ways in which you can accept or reject some or all cookies. Some of the main methods of doing so are described below.

You are welcome to block the use of some or all of the cookies we use on our website. However, please be aware that doing so may impair our website and its functionality or may even render some or all of it unusable.

You should also be aware that clearing all cookies from your browser will also delete any cookies that are storing your preferences, for example, whether you have accepted cookies on a website or any cookies that are blocking other cookies.

You can find more information about cookies, including how to see what cookies have been set and how to manage and delete them by visiting or